“The loudest one in the room is the weakest one in the room.”
Wow! That’s a provocative line from a marketing blog called “Brand Autopsy.” Here are some more noteworthy thoughts from them about real strength:
It’s so applicable to marketing that the loudest advertiser in the room probably has the weakest product in the room. It’s reasonable to assume that weak and unremarkable products/services need the loudest advertising because it’s the only way they will get remarked about.
We’ll be seeing lots of “loudest in the room” advertising during the 2009 Super Bowl. Most Super Bowl advertisers make lots of noise showcasing their “clown suit” gimmicky advertising with the hopes of grabbing our attention. The louder these companies talk, the weaker we can assume their product/service is.
These thoughts remind me of the resounding gongs and clanging cymbals in I Corinthians 13. If we have real strength the news will spread without the gimmicks and clatter. And it all seems to beg some important questions for ministry as well.
When people talk about your church, do they talk about real family, community or life transformation? Or do they talk about your charismatic pastor, trendy programs, or cool cafe instead? If people are only paying attention to the surface of your church, could that be like getting caught up in “loud” advertising? Could an over-emphasis on those kinds of things be hiding a potential weakness in real life or community transformation?
I’m wondering about my own life as I write. When people think about us do they remember what we look like, the companies we own, the hobbies we enjoy, or the house we live in? Does our life resemble “clown suit” gimmickery or a quiet strength?