Your message should be timeless and not trendy. Sure, trendy is catchy. Trendy is noticeable. But trendy is not remarkable.
That’s an important challenge from church communication consultant Anne Jackson. Churches that engage people and inspire hope must have a compelling message. Without it, we’ll never capture mental space in the minds of our audience. The competition in this Google age is simply too fierce.
Here are some other great thoughts from Anne:
Building a message takes time. It takes repetition of simple communication. It takes being able to handle criticism and even change the course if it’s not the right one. It takes flexibility. It takes commitment.
Having a message spread wide and having your message resonate deeply are two very different things. They are not mutually exclusive, but more often than not, we settle for a season of brief popularity.
If your message is as important as you think it is, take the time and expend the energy to make it stick…to allow it to embed in people’s hearts. When others are influenced as much as you have been, your message will continue to spread both deep and wide in a meaningful way.
Who’s captured some of your mental space with a great message and how did they do it?
